Ad campaign Chupa Chups

A group project to create an ad campaign , and the brand we are managing is Chupa Chups a famous lolipop brand . The ad objective is to refresh the Chupa Chups brand and we are trageting the teenager market instead of the former children market, with our SMP (single minded preposition) "Flavour That Sticks To You".

Print Ad

octopus that sticks to the tongue

strong arm that hug tightly to the tongue

lolipop that stickzzz to the tongue




Billboard


direct mailer

website


Bus stop ad

images from tiffany's blog

http://www.tiffthief.blogspot.com/